![]() It was truly exhilarating feeling like a newbie all over again” said Mountain Dew Brand Ambassador Joyce Pring. “Sam and I didn’t think ATV courses would be so different from the race tracks we were used to. Racers got to take Mountain Dew’s 4×4 ATV’s out for a spin and definitely got their fix of speed. ![]() Mountain Dew’s Dew Nation HQ featured a dirt track made for a wild round of dirt racing for those with a need for speed. It was truly a thrilling sight to see so many Filipinos that actually answered our call and made it to the Dew Nation HQ for a chance to partake in vigorousactivities around like-minded people who share the same passions and lifestyle.” said Kay Paras, PepsiCo Flavors Category Manager. “A first in the Philippines, Mountain Dew’s campaign challenges consumers to stop being spectators and take part in pursuing the things they’re passionate about. Even working it into a spicy Asian dish could be quite tasty.Mountain Dew recently brought the most exhilarating activities to the center of Bonifacio Global City for an epic weekend made for adrenaline junkies and thrill seekers alike.Īn entire block in the Heart of BGC was transformed into Dew Nation HQ, which boasted a slew of exhilarating activities. Also, it could be great flavor in a simple cake recipe. Looking ahead, a frozen watermelon drink (spiked or not) would be a great choice with this new beverage. From a simple cocktail to flavoring a dessert, the possibilities are many. As seen with the MTN DEW cookbook, the popular beverage can be used in a variety of ways. With this new flavor option, there is another possibility for enjoyment beyond just popping open a can. Both options will be available in a variety of sizes and packaging. The new MTN DEW Major Melon will be available in both classic and Zero Sugar Variety. Portwood said, “We found watermelon to be the number one choice of flavors tested amongst our fans, and MTN DEW Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.” ![]() In some ways, that flavor popularity is what drove the new MTN DEW offering. In many ways, it is a food and flavor that is loved by many. While watermelon is a year-round food, it brings that sense of togetherness, happiness and good times around food. Thinking of watermelon, it is often that food found at picnics and summer gatherings. Mountain Dew Major Melon, photo provided by Mountain Dew As a brand, MTN DEW is always pushing the envelope to bring DEW Nation the next bold taste that they crave in a way only DEW can.” Nicole Portwood, vice president, marketing, MTN DEW, said “Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia. Given that classic MTN DEW is a citrus forward beverage, watermelon should complement that flavor profile nicely. With the new MTN DEW Major Melon, the beverage brand takes on watermelon flavor. From seasonal Voodew flavors to even restaurant specific offerings, MTN DEW is never afraid to push the flavor envelope. Over the years, MTN DEW has created a variety of limited-edition offerings. Whether it is a special limited-edition flavor offering or encouraging its fans to live life to the fullest, that ice cold can of DEW is ready to fuel that experience. With a nod to nostalgia, MTN DEW delivers another beverage that excites the DEW Nation. As the first permanent new MTN DEW beverage in more than a decade, this new beverage satisfies a thirst for bold flavor. By Cristine Struble 2 years ago Are you prepared for MTN DEW Major Melon?ĭew Nation is ready to embrace a new flavor and MTN DEW Major Melon is the refreshing sip for the New Year.
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